Insights & guides.
Practical thinking about AI search, brand visibility, and what it actually takes to get cited by the models people use every day.
Below are planned article topics. Need to write, review, and publish each. Consider: who writes first drafts, review process, publishing cadence (1-2/month recommended).
What Is Generative Engine Optimization (GEO)?
A plain-English breakdown of what GEO is, why it matters, and how it differs from traditional SEO. This is the foundational article for the blog.
How AI Search Engines Decide Who to Cite
ChatGPT, Perplexity, and Gemini don't rank pages — they synthesize answers. Here's what the research says about how they choose sources.
GEO vs SEO: What Changes and What Doesn't
If you already do SEO, you're not starting from zero. Here's what carries over and what's genuinely new.
5 Things You Can Do This Week to Improve AI Visibility
Practical, no-budget actions any business can take right now to start showing up in AI-generated answers.